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‘What’s the last ad you saw (but didn’t help create) that made you go out and buy a product or service?’
The [Apple] iPhone. And I regretted it after I bought it. —Lee Kovel, CCO, Kovel/Fuller, Culver City, Calif.
After I read about YSL’s Touche Eclat concealer in Vanity Fair and The New York Times Magazine beauty issue, I rushed to Saks to buy some. I’m not sure how well it is working, but it makes me feel quite glamorous.
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