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‘Which part(s) of your body would you sell ads on, for what product(s)—and why?’
I should get a tidy sum from AAA Driving School for my middle finger. Bad drivers see it often. —Max Mearsheimer, copywriter, Marcus Thomas, Cleveland
The body part is irrelevant, but the product is simple: Dr. Tattoff’s Tattoo Removal Service. (Note: I will not accept a services swap for this promotion.) —Mike Gatti, cd, The Barbarian Group, Boston
I’d put a message on the back of my hand that says: If my knuckles look white, it’s because I just drove my new Lancer Evolution.
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