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“What ability will best serve new creative hires going forward—and why?
Patience. Patience with each other, patience with clients, patience with expectations, patience in career advancement. This ever-changing age of technology and digital communication has fueled a workforce of urgency, immediate gratification and the lost art of interpersonal communications. —Andrew Graff, president, CEO, Allen & Gerritsen, Watertown, Mass.
Knowing how to be a catalyst for great stories—not necessarily a great storyteller. As advertising oozes seamlessly across media and devices, and new technologies enable consumers to morph, mash-up, repurpose, republish and reinterpret every message, great creatives will know how to ignite the creativity of the masses.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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