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You want me to say, “More and more of my budgets go online because TV is on a steady stroll to the grave,” right? Well, I’m not going to say it. Not because I don’t believe it, [but] because I love TV. —Rachel Timmerman, creative media strategist, Red Tettemer, Philadelphia
0-100 percent, though my bias tells me that every plan should have a digital component. —Nick Johnson, vp, digital media sales, NBC Universal, New York
We are seeing smaller companies spend 50-80 percent of their budget online and doing very well.
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