Just Asking

You want me to say, “More and more of my budgets go online because TV is on a steady stroll to the grave,” right? Well, I’m not going to say it. Not because I don’t believe it, [but] because I love TV. —Rachel Timmerman, creative media strategist, Red Tettemer, Philadelphia

0-100 percent, though my bias tells me that every plan should have a digital component.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in