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“Is there a movie tie-in to rival the makeover of 7-Elevens into Simpsons Kwik-E-Marts?”
Star Wars really missed a trick in not restyling the moon as the Death Star. Imagine the merchandise we’ve come to expect from the moon—rock, dust—repackaged as Death Dust, Death Rock, Princess Leia in Death Dust form. Lucas could really make some money. —Jeff Kling, alumni instrutor, W+K 12, Portland, Ore.
I believe the greatest movie tie-in ever was ET and Reese’s Pieces.
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