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We asked executives which campaigns would score top prizes at upcoming awards shows.
I’m not sure there’s a clear-cut, runaway favorite. That said, I believe the Skittles work, the VW “Safe happens” work and Coke’s “Happiness Factory” will all do well. —Jay Sharfstein, ecd, Filter, New York
The Nike+ effort from R/GA should win every show it enters. . . . [Crispin] will also rack up the medals with King Games. And lowly old TV will be ruled by all of the Skittles spots created by TBWA, New York.
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