Just Asking

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

I would market the eight-track to all the people who feel overwhelmed and isolated from the iPod phenomena. I would create fashion accessories so that ET could be played from inside your pocket, shirt or pants, or stuck into your gimme cap. There would be the ubiquitous post or button that you slam to change tracks. Unwieldy, uncool, slightly retro. A marketing opportunity made in heaven.

X-ray specs. Maybe it would help the airport security.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in