Just Asking

An ad for Visit London live onstage in New York. A woman in the audience gets a call on her cell from her daughter (onstage). She spends the next two minutes waxing lyrical about London. The target audience was right—theatergoers in New York—but the idea and execution was lame. However, with the right idea and product placement, it could be great. —I loved the “Catch a G6” promotion at Pontiac.

Asking people to photograph the car on their cell phone and e-mail it to Pontiac made people study the car, communicate with Pontiac, and showed that Pontiac was hip to the way young people are communicating.