Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Michael Jordan. He basically made Nike what it is today. When he first came out of school, Converse offered him the standard shoe contract that Larry Bird and Magic Johnson had. Nike, which was a small running shoe back then, offered him his own shoe and a million dollars. … Nike now owns Converse. —Andy Mahr, creative director, TM Advertising, Irving, Texas
Mr. Bob Dole for Viagra. He stands out as celebrity endorser because we put a lot of credence in his being elected, and he’s now more famous for being erected.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in