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It’s some spot created by an unknown team in Kuala Lumpur that’s going to win, that’s what I hope. I’m sick of seeing the buildup, the predestined spots chosen to win. It’s always finding the diamond in the rough that’s most fun. – Peter Zafp, principal, Flow Creative, Chicago



Without a doubt, Wieden + Kennedy’s film “Grrr” for Honda in the U.K.

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