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It’s some spot created by an unknown team in Kuala Lumpur that’s going to win, that’s what I hope. I’m sick of seeing the buildup, the predestined spots chosen to win. It’s always finding the diamond in the rough that’s most fun. – Peter Zafp, principal, Flow Creative, Chicago
Without a doubt, Wieden + Kennedy’s film “Grrr” for Honda in the U.K. will do well. It’s benchmark. The viral campaign for UPS where Dale Jarrett secretly races the big brown truck stands out in my mind.
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