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I love the advertising for Mac and iPods. I bought a bunch of iPods for Christmas this year and gave them as presents. I saw the ad and said ‘I got to have one.’ —Chris Schlegel, cd, Kilgannon McReynolds in Atlanta
During one conference call last week, I bought 20 songs on iTunes, a vintage San Diego Padres jersey and a case of wine. All were directly because of seeing online ads.
—Patrick Godfrey, managing partner, Godfrey Q & Partners in San Francisco
Those irreverent Altoids print ads are a constant reminder that it’s quite possible I could use a mint.—David
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