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The Pepsi spot “Boy in the Bottle.” I was creative director on it, but I didn’t write it. That’s my favorite. I gotta say the old Bud Bowl stuff looked terrible. I hated that. It tried too hard to be funny and make football analogies.
Least favorite is easy: The Nuveen spot where Christopher Reeve walks. Very creepy. My favorite? Tough call. Probably the Coke “Mean Joe Green” spot. Any ad that spawns perhaps the worst made-for-TV-movie ever (The Steeler and the Pittsburgh Kid) is OK in my book.
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