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Calling the client by the wrong name. I was in a KFC meeting and kept referring to them as McDonald’s. This was years ago at Young & Rubicam. They just kept correcting me every time and were laughing. —Jim Ferguson, chairman and chief creative officer, TM Advertising in Irving, Texas
Pitching the Queensland Pineapple Growers’ Association. Sydney, 1973, at Ogilvy & Mather. We’re presenting all the ads, and there’s one guy nodding at everything, saying, “That’s fantastic!” So we focus on him.
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