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The Richards Group here has picked up media buying and planning duties worth perhaps $4 million-plus for client JumboSports.
The Tampa, Fla.-based sporting equipment and apparel retailer assigned its media business to The Richards Group after a one-year broadcast creative relationship with the agency.
JumboSports previously operated under different names localized for each market, such as Dallas Sports and Houston Sports & Recreation.
The 77-store chain’s advertising spending across all markets totaled under $4 million last year, according to sources.
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