Juice Maker Seeks Shop for Shot at Consumers

Old Orchard Brands is in the final stages of a review for a new agency that will help the juice marketer target consumers in ad dition to trade customers.

The Sparta, Mich.-based com pany expects to make a decision within a few weeks, said Kevin Miller, sales and marketing coordinator. Miller, who led the review, reports to Mike McDonald, vice president of sales and marketing.

Sources pegged spending in the $1-3 million range over the next year, but that figure could grow as the company ex pands its markets.

Miller identified two finalists, Barkley Evergreen & Partners in Kansas City, Mo.,