Judge Rules Gillette Made False Claims


BOSTON A federal judge yesterday granted Schick a preliminary injunction against Gillette for claims made in ads for its M3Power razor.

Judge Janet Hall of the U.S. District Court in Connecticut found some claims made by Gillette to be “literally false,” including contentions that the M3Power razor raises hair up and away from the skin. The court found product demonstrations in Gillette ads to be “greatly exaggerated.”

Boston-based Gillette, in the process of being acquired by Procter & Gamble, now must cease making such claims in TV and print ads, and has 30 days to change product packaging and remove in-store displays.

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