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Wouldn’t you pay attention to a short film featuring Jude Law or Uma Thurman (or Playboy bunnies), even if it was actually promoting a brand? As a way to woo cynical consumers, advertisers this summer have been slipping celebrities and scantily clad Playmates into their promotional short films.
Law appears in “The Gentleman’s Wager,” a six-and-a-half-minute spot incorporating Johnnie Walker Blue label into a story about a bet over a yacht.
Uma Thurman plays a young woman in a mental hospital who thinks she can fly in the short film, “Jump!” That promo was one of three winners in the Jameson Irish Whiskey’s annual First Shot competition in partnership with Kevin Spacey’s Trigger Street Productions.
Other advertisers are using lesser known celebrities or the well-worn tactic—sex appeal—to attract consumers.
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