JSM+ Colors New Canon Printer

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Plunging from a cliff into a dried-up lake isn’t the best idea. But with Canon, it’s safe—at least on paper.

The company’s new S600 printer is the focus of a multi tiered campaign from JSM+ Communications, Santa Monica, Calif. The $20 million push, breaking this week, is the biggest ever undertaken by the agency, which was established by Dentsu Corp.

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