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Brand veteran Linda Arrington is returning to her financial services roots, beginning her second stint at JPMorgan Chase as CMO of the company’s commercial banking unit after serving as a marketing strategist at major cosmetics and clothing companies.
Top line
In her new role, Arrington is charged with creating and running commercial banking marketing strategy, expanding JPMorgan Chase’s existing relationships and attracting new clients. JPMorgan Chase’s commercial banking business serves midsize businesses, large corporations, community development organizations and real estate developers, operators, investors and trusts.
Between the lines
As global brand manager at Estée Lauder Companies, where she worked for the past six years, Arrington oversaw the growth and repositioning of several of the company’s luxury lifestyle beauty brands.
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