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Brand veteran Linda Arrington is returning to her financial services roots, beginning her second stint at JPMorgan Chase as CMO of the company’s commercial banking unit after serving as a marketing strategist at major cosmetics and clothing companies.
In her new role, Arrington is charged with creating and running commercial banking marketing strategy, expanding JPMorgan Chase’s existing relationships and attracting new clients. JPMorgan Chase’s commercial banking business serves midsize businesses, large corporations, community development organizations and real estate developers, operators, investors and trusts.