J.P Morgan Chase Talks to IPG Shops About New Assignment

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NEW YORK J.P. Morgan Chase is soliciting strategic ideas from at least two Interpublic Group agencies for a new credit card assignment, the client confirmed.

“There is a strategic credit-card assignment that is being looked at,” said client representative Catherine Keary. “FCB, as you know, is our agency of record [creatively]. FCB along with other [agency] teams are taking a look at it for us.” Keary would not disclose further details about the assignment except to say that it is a new one.

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