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Granted, the national mood isn’t bubbly. But are people as unhappy as you’d guess from the economy’s sorry state? Not by their own telling in a Fox News/Opinion Dynamics poll fielded last month. An advertiser who assumes consumers are wallowing in gloom will be out of sync with lots of them.
When asked how happy they are personally, a majority of respondents said “very happy” (20 percent) or “happy” (36 percent), outnumbering those who said they’re “only somewhat happy” (28 percent) or “not really happy at all” (15 percent).
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