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As Jose Cuervo’s North American distribution rights move from Diageo to Proximo Spirits today, the company said it selected McCann Erickson New York as its new creative agency and Gotham Direct to handle media.
Jose Cuervo spent $7.5 million in measured media last year, according to Nielsen. That amount does not include internet marketing.
The world's largest tequila brand has partnered with various agencies in the U.S. in recent years, including short stints with Crispin Porter + Bogusky, which worked on it from September 2009 to June 2011 and JWT, creative lead on the account for a year before then.
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