Jordan's Return Raises Hopes

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Michael Jordan’s announcement Tuesday that he will return to play pro basketball this season with the Washington Wizards was met with calm jubilation by NBC Sports Chairman Dick Ebersol.

“We’re excited that Michael is returning,” Ebersol said. “It will be fun to watch the greatest player ever match up against the NBA’s new generation of stars.”

Ebersol is doubtless hoping that Jordan will reinvigorate NBC’s National Basketball Association coverage, which has drawn steadily dwindling audiences since Jordan retired after the 1998 season.

Meanwhile,





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