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Newly named Kraft Food Services has consolidated its estimated $10-15 million advertising account with Stephan & Brady in Madison, Wis., and Jordan Associates in Oklahoma City.
Formerly known as Kraft North American Foodservice, the Kraft Food Services (KFS) unit of Kraft Foods markets to institutional customers such as restaurants and school cafeterias.
Jordan will handle advertising, collateral and point-of-purchase duties for the powdered soft drinks and coffee lines of KFS, such as Kool-Aid, Tang, Country Time, Crystal Light, plus Maxwell House and Sanka coffees.
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