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Hanes can’t get enough of Michael Jordan. The basketball pro is yet again the star of new ads in an ongoing campaign for men’s underwear, dubbed “Hanes Flight 23.”
The TV spots, breaking this week, mark phase two of a Hanes campaign—via The Martin Agency—that kicked off in May. The ads highlight new underwear with Comfort Flex waistbands, which are more stretchable waistbands now included in all Hanes men’s briefs, boxers and boxer briefs.
The initial ads showed Jordan—who’s been a Hanes spokesperson for nearly two decades—on a plane next to a chatterbox carpet salesman named Rick.
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