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Stars In Amf’s Initial Effort From Richards
DALLAS–Michael Jordan gives up basketball for bowling this week in The Richards Group’s first work for AMF Bowling Worldwide.
The humorous 30-second TV spot designed to push bowling as a family sport breaks in three markets–Richmond, Va., Corpus Christi, Texas, and Kansas City, Mo.–where AMF has 20 of its 406 U.S. bowling centers. Richards here won the $10-15 million account in June.
The ad depicts the Chicago Bulls star being hounded by reporters about a rumor that Jordan is starting his own league.
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