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Developing brand loyalty is important—and perhaps nowhere more so than within a company itself.
During last week’s Brandweek: Challenger Brands event in New York, leaders from career advancement platform Jopwell and pizza chain &pizza spoke about the power of building up a workforce that’s passionate about your brand. Michael Lastoria, co-founder, CEO and creative director of &pizza, is something of an expert on the subject: 20 percent of &pizza’s employees love the brand so much, they have a tattoo of its logo.
“They feel like they’re part of a movement, and that’s extraordinarily powerful,” explained Lastoria.
The company, he said, was founded around the idea of “creating a company based on a core set of values.”
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