Jones Soda Revives 'Gag-Inducing' Turkey and Gravy Flavor After a Decade off Shelves

Only 35,000 bottles of the 'intentionally challenging' savory beverage will be available

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Jones Soda, known for oddball flavors like Bug Juice and Blue Bubblegum, plus its artistic, consumer-designed labels, is reviving one of its fan-favorite products, Turkey and Gravy, just ahead of Thanksgiving.

Different year, same stomach-churning recipe? Not exactly, according to the Seattle-based craft soda company.

The Turkey and Gravy beverage has been slightly tweaked from its original formula for its 2021 limited run, its first appearance in stores in more than a decade. The goal of the reformulation is to mirror as closely as possible the main course on many American holiday tables. 

We’ve taken enough of a breather from this flavor, and we think this is the right time to bring it back.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in