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In a new teaser for Pop-Tarts’ first Super Bowl appearance, Jonathan Van Ness is not happy.
Standing at a snack table covered in what he complains are all dry, boring options, the Queer Eye star‘s annoyance escalates to something of a tantrum as he screams, “Somebody needs to fix this!”
It’s Pop-Tarts who heeds his cry. We’ll have to wait until Feb. 2 to see the happy ending in full, but the 55-year-old brand announced today that the 30-second Big Game spot by MRY will feature the new Pop-Tarts Pretzel—a variation on the classic toaster pastry that launched this month.
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