Jonathan Van Ness Freaks Out About Pretzels in Pop-Tarts' Super Bowl Ad

The Kellogg's brand will be touting its new pretzel flavor

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

In a new teaser for Pop-Tarts’ first Super Bowl appearance, Jonathan Van Ness is not happy.

Standing at a snack table covered in what he complains are all dry, boring options, the Queer Eye star‘s annoyance escalates to something of a tantrum as he screams, “Somebody needs to fix this!”

It’s Pop-Tarts who heeds his cry. We’ll have to wait until Feb. 2 to see the happy ending in full, but the 55-year-old brand announced today that the 30-second Big Game spot by MRY will feature the new Pop-Tarts Pretzel—a variation on the classic toaster pastry that launched this month.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in