Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
In a new teaser for Pop-Tarts’ first Super Bowl appearance, Jonathan Van Ness is not happy.
Standing at a snack table covered in what he complains are all dry, boring options, the Queer Eye star‘s annoyance escalates to something of a tantrum as he screams, “Somebody needs to fix this!”
It’s Pop-Tarts who heeds his cry. We’ll have to wait until Feb. 2 to see the happy ending in full, but the 55-year-old brand announced today that the 30-second Big Game spot by MRY will feature the new Pop-Tarts Pretzel—a variation on the classic toaster pastry that launched this month.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in