Jonathan Mildenhall to Lead Marketing at Challenger Bank Dave

The former CMO of Airbnb will lead all growth and marketing initiatives at the fin-tech app

Jonathan Mildenhall has joined Dave as Chief Marketing Officer. TwentyFirstCenturyBrand

Jonathan Mildenhall, a marketing veteran with nearly three decades of experience leading teams for both multinational brands and firms, and a fervent champion for diversity in the advertising space, has been appointed as challenger bank Dave’s first CMO. In the newly created position, Mildenhall will serve the company by overseeing its marketing and growth initiatives, expanding its reach to help U.S. consumers build credit and avoid overdraft fees. He will also work closely with the product department to optimize user experience of the fin-tech app.

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@monicroqueta Mónica is a breaking news reporter at Adweek.