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NEW YORK — Cliff Freeman and Jordan Zimmerman are using The Wiz review as a litmus test for how well their agencies work together in preparation for a possible acquisition, sources said.
Both Cliff Freeman and Partners and Zimmerman & Partners confirmed they had partnered for the pitch but denied that it was intended to lead to a long-term relationship.
The partnership is an extension of talks held earlier this year between New York-based Cliff Freeman and Omnicom-owned Zimmerman.
“We
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