Joint Mercedes, Chrysler Ads In The Works

Agencies for Chrysler Corp. and Daimler-Benz are preparing a joint ad campaign heralding their merger, while Chrysler is considering scrapping its “Great cars. Great trucks” corporate series.
Jodi Armstrong, Chrysler corporate marketing public relations manager, confirmed plans for a “Day one” campaign, as it is called internally, to be launched as soon as Daimler-Benz’s $38 billion acquisition of Chrysler is completed next month. Print will be part of the new campaign, Armstrong said. Sources said TV is being considered, although not as part of the initial blitz.