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The Wall Street Journal has come up with an inventive way to fight billboard clutter.
Last week, the paper and its ad agency, J. Walter Thompson in New York, unveiled a gargantuan 200-foot- wide banner with the tagline, ‘Whose page are you on?’ amidst the rehabilitation chaos of the Grand Concourse in Grand Central Station, New York.
The 800-pound ad features the mugs of six captains of industry whom the WSJ thinks have changed the course of their respective fields.
A contest has been created in which readers are asked to identify all six business leaders.
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