Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Joiner Rowland Serio here has launched the first phase of what potentially could be a $6 million account for new client Sebring Capital of Dallas.
Two 30-second television spots and outdoor executions highlight a new approach by Sebring to stake a claim in the cluttered home equity lending market in Texas. The company has laid claim to a toll-free number with easier recall and is trying a soft-sell approach to reach a wider array of incomes and credit categories, according to agency president Jay Serio.
“Everybody out there is explaining why a home equity loan is good for you,” said Serio.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in