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Although Gerber Legendary Blades has done little advertising over the years, its new president’s marketing background was not lost on a Portland, Ore., ad community clamoring for new business.
Chad Vincent, who has worked at Heinz and Miller Brewing, joined Portland-based GLB, an upscale knife maker, in August. “As soon as word got out, I must have heard from 100 people,” Vincent said. “I was overwhelmed with port folios, presentations, letters welcoming me—you name it.”
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