Johnson’s Departure Is M&J’s Final Chapter




Co-Founder Of Ad Boutique Moves To Halcyon Communications
DALLAS–Following the sale two weeks ago of M&J’s interactive unit, agency president Bill Johnson has accepted a post as senior vice president and creative director at Halcyon Communications here.
The move spells an end to M&J, formerly Meyer & Johnson, as both Johnson and partner Mike Meyer have formally closed what remained of the boutique advertising operation.
Johnson said last week he will take over for the recently departed Jim Grant at Halcyon in January. He is charged with strengthening the marketing communications company’s advertising and interactive capabilities.
“We’ll be drawing our Internet and advertising teams together,” said Halcyon chief executive officer and president Russell Mack. “Bill is a perfect fit for that.”
Johnson and Meyer originally formed their agency as Admarc in 1985. The shop reported $41 million in billings and encompassed 46 employees in 1997.
In July, core client Associates First Capital Corp. in Irving, Texas, pulled its account in-house. The company then acquired a major chunk of Meyer & Johnson and utilized nearly half of the agency’s staff–and Meyer himself–for advertising duties. Meyer was tapped as senior vice president in the client’s consumer marketing division.
Redubbed M&J, the remaining employees handled creative boutique and online marketing assignments for clients like Sabre Interactive and Galderma. Vantage One Communications Group of Cleveland then purchased the interactive communications group of M&J two weeks ago and placed nine staff members in its new Dallas office. Johnson said there were no other full-time advertising personnel on board.
“It’s been our goal to take care of our clients and employees over that time,” said Johnson.
Halcyon changed its name from Halcyon Associates earlier this year to reflect expanded marketing capabilities outside its public relations strengths, according to Mack.
Mack assumed his role in September 1997. The shop reported $2.6 million in 1997 fees.