Johnson Sheen Touts Stanford’s

Johnson Sheen Advertising kills two birds with one stone in its black-and-white print campaign for Stanford’s Restaurant & Bar.
The Portland, Ore., agency took a “two-pronged approach” to the campaign, said creative director Mike Sheen, crafting ads that aim to lure the after-work business crowd and also promote the “art” of the regional fine dining chain’s wood fire grilling methods.
For the images, the agency used simple line art, which “complements the primitive art of wood fire grilling” and gives the ads a “very basic feel,” Sheen said. The shop avoided four-color food shots, which Sheen said “can look not too appetizing. Even black-and-white food photography doesn’t reproduce well.”
The tagline is simply, “The art of wood fire grilling.”
Sheen, art director Mark Slotemaker and copywriter Guy Ragnetti created seven ads in total; they have been running for a month in business journals and lifestyle titles, including Diablo Magazine, Portland Living and The Winged M. Ads were also placed in entertainment and dining guides in local papers and The Oregonian.
The shop has handled Stanford’s account for about a year, having previously produced its point-of-purchase materials. The Portland-based chain operates in Oregon, Washington, Colorado, and Northern California.