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Scotch whisky brand Johnnie Walker wants its consumers to begin planning to take a walk on the wild side as it continues to revive social spaces around the world with the latest element of its “Keep Walking” campaign running in 10 countries.
Developed alongside Virtue, Vice’s creative agency, for the Diageo brand, the launch of “The Walkers” program will aim to support venues that have been hard hit by the pandemic restrictions that have been introduced all around the world in countries such as Greece, India, Thailand, South Korea and Colombia.
Virtue
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