The Forgotten Legacy of New Orleans Supermarket Pioneer John Schwegmann

Author David Cappello will sign copies of The People's Grocer this weekend at the Southern Food and Beverage Museum

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The Schwegmann Bros. grocery chain, launched in 1946 with a first location on St. Claude Ave. in New Orleans, closed for good in 1999. That’s not too long ago, but enough time for the pioneering vision of founder John Schwegmann to have been largely forgotten.

Enter business writer David Cappello. His main goal with his biography of Schwegmann, The People’s Grocer, is to ensure that people shopping in 2017 at Walmart, Costco and other large discount chains can be made aware of the foundation laid for big-box retailers by Schwegmann.

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