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To promote its new Anyday product range, British retailer John Lewis has released a campaign that marks a deliberate creative shift away from its usual storytelling device.
Once again created by Adam&EveDDB, the campaign centers around a one-minute TV ad released on May 20 to showcase how the range is suitable for everyday life as the retailer aims to communicate relevancy and affordability with consumers.
Included in the range are 2,400 items of homeware, baby clothing, baby care and technology to target younger customers and families.
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