John Lewis Changes Creative Tack, Losing the Schmaltz to Engage Younger Customers

The work is the latest for the UK retailer from Adam&EveDDB

To promote its new Anyday product range, British retailer John Lewis has released a campaign that marks a deliberate creative shift away from its usual storytelling device.

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}