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Specs
Who (L. to r.) President Ben DeJesus, partner John Leguizamo, CEO David Chitel and COO Ben Leff
What Branded content studio
Where New York
In response to the recent explosion in branded content firms, actor John Leguizamo and media veteran David Chitel in 2013 launched their own company, New Generation Latino Media (NGL). With the mission of helping brands target the Hispanic market through digital video, the New York-based shop works with clients including Procter & Gamble, Ford Motor Co.
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