John Leguizamo's Branded Content Studio Specializes in the Hispanic Market

NGL creates digital videos for Ford, P&G

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


Specs
Who (L. to r.) President Ben DeJesus, partner John Leguizamo, CEO David Chitel and COO Ben Leff
What Branded content studio
Where New York



In response to the recent explosion in branded content firms, actor John Leguizamo and media veteran David Chitel in 2013 launched their own company, New Generation Latino Media (NGL). With the mission of helping brands target the Hispanic market through digital video, the New York-based shop works with clients including Procter & Gamble, Ford Motor Co.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in