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Take a look at a handful of movie posters from some of the hottest films, from Avengers: Age of Ultron, Me Before You and Jurassic World. What do you notice?
William Yu, a digital strategist at SapientNitro, noticed a serious lack of diversity. "The lack of representation of Asian-Americans in media is something that's always been top of mind for me," Yu told Adweek. Recently, Yu came across a study reporting that movies with more diverse casts actually lead to higher box office numbers and returns on investments.
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