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Purity Vodka, a small Swedish brand, teamed up with comedian Joel McHale for a series of online videos, the first of which debuted yesterday. McHale created and produced the videos with a team of his usual collaborators, including Ari Costa, Joe Russo, Anthony Russo, Brad Stevens and Boyd Vico.
McHale is best known for his work on The Soup for E! and his role on sitcom Community, which Yahoo Screen just picked up for a 13-episode season following NBC's cancellation.
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