Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
What does it mean to be the greatest of all time?
In preparation for an unprecedented Super Bowl, football Hall of Famer Joe Montana and Guinness teamed up with the goal of answering that question—while also inspiring viewers to stay resilient, remain hopeful and find their inner greatness.
The result is Guinness’ regional Super Bowl ad, which will run in-game on the CBS broadcast in Chicago, Orlando and San Francisco, and pre- and postgame in three additional markets.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in