Jobs Wants Say, If Not TBWA, At Apple Again

One of advertising’s most heralded agency-client teams may be reunited. Steve Jobs, the ousted Apple Computer co-founder who recently assumed the role of acting chief executive at the troubled company, has approached TBWA Chiat/Day’s Lee Clow about handling Apple advertising again, 13 years after they first made history.
Last week, as agencies pitching Apple’s $80-90 million U.S. ad account awaited a cut, Jobs summoned client marketing executives to say that he would oversee the review and wanted to consider additional shops.