Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Hot off of the success of its “Monk-e-Mail” Web site, online job placement company Careerbuilder.com is seeking another viral hit with “Poo, peel, pound.” This time, college kids are encouraged to have the brand’s monkey mascots battle via a prehistoric version of rock, paper, scissors.
Part of its Cbcampus.com property (focused on students and recent graduates), poopeelpound.com, which went live this month, allows players to throw poo or a banana peel, or pound the opponent. It will be supported with a mobile marketing tour, ads in student newspapers and online efforts.
The game capitalizes on the current resurgence of the classic rock, paper, scissors game.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in