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Johnson & Johnson’s global consolidation of agency creative responsibilities is expected to be more of a brand or category realignment than a pitch process, sources said. The outcome will reportedly be determined on credentials, rather than presentations.
The CPG/pharma giant confirmed it is reviewing its current agency relationships but declined to discuss any other details at this stage. According to a statement issued by a rep, “Johnson & Johnson is conducting a global agency review and consolidation to build greater value and deliver innovative and fully integrated solutions for our consumer brands.”
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