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Bugle Boy gets hip with MTV-style imagery in a new TV spot breaking today from DDB Needham’s Los Angeles office.
The 30-second spot (shown here), the first in the estimated $2-3 million campaign, features fast-paced techno music and a psychedelic, quick-cut montage of people and animals dancing. The people’s heads switch from one body to another, and a pair of Bugle Boy jeans are also shown dancing.
“DDB developed a visually dynamic technique to creatively connect to our broad consumer base,” said Genevieve Mow, senior vice president of marketing for Simi Valley, Calif.-based
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